Enhancing public perception of modelling in Nigeria
In Nigeria, a young male model who looks successful is profiled as a fraudster by the public, while female models are considered to be a step away from becoming ladies of negotiable virtue or mistresses to the well-off. Even family and friends who may not hold these unacceptable views of models, do not consider modelling a profession and always urge models to ‘get a real job.’ A public relations and personal branding expert will attempt to provide solutions that will, over the long term, erase these negative perceptions of models in Nigeria and help the industry become better regarded by the public.
The absence of a models’ union has been blamed for the industry’s lack of unity which has led to the modelling industry being exploited by the various industries it serves; from fashion to photography to advertising. A labour expert will break down all the many ways a union could help advance the objectives of the modelling industry and set out the framework for establishing, running and growing a union for the modelling industry.
Corporate governance is a term unknown to many in the modelling industry. Many model agencies are run as though they were corner shops, while many models conduct themselves with complete disregard for the ethics of the profession. A corporate governance and ethics professional will outline all the infractions being knowingly or unknowingly committed in the industry and set out a framework of guidelines which, if adhered to, will lead to a refreshing and highly rewarding change that will bring about a better structured industry.
Models in Nigeria have forever claimed that they are never paid commensurate with the amount of work they do; from the endless hours at casting calls to the rigorous shoots, to the length of time clients exploit their images for commercial gain while paying them a pittance. This has been a source of grudging discontent among models for the longest time. A high powered panel of discussants drawn from the modeling industry and industry-adjacent spheres of business will tackle and attempt to conclusively address this most contentious point.
Casting is an essential part of modelling. However much a model may hate these auditions, they are an inevitable part of a model’s life. Hours and hours spent in, most times, venues unfit for the purpose, without seating or hydration or remuneration for time spent, have made casting calls uniformly disliked in the industry. An experienced model will outline the ways in which casting calls may be made more bearable with a view to encouraging even greater participation by models.
Join us at MODELS ASSEMBLY 2024,
from 21st- 24th 2024 November.
(at a venue to be announced in due course), to help shape the modelling methods and processes of the future! You will come away with a wealth of knowledge, a bunch of new contacts and a positive outlook on the future of modelling in Nigeria. See you there.